Data Scientists analyse data from all areas of business

Bachelor of Science (B.Sc.)Digital Business

Today, data is more important than ever for the success of a company. In the Digital Business degree programme, you will learn business know-how combined with the ability to analyse and evaluate data and put it into the right context.  This means that you will lay the foundations for well-founded alternative courses of action and entrepreneurial decisions, thereby making a crucial contribution towards the success of the company.

  • Campus Hilltop

  • Period in semester7 Semester

  • Languages of instructionGerman/English

  • Application PeriodsWinter semester: 30 April to 15 July
    Summer semester: 31 October to 15 January

  • Continuing Master ProgramsInnovation Management
    Smart Factory

Apply as of 30 April!

Content Information

You can expect training in the basics of business administration paired with a focus on digitalisation and data science as well as content from business psychology.
The content of the study programme is geared to CRISP-DM (Cross Industry Standard Process for Data Mining), the common standard for the development of Data Mining processes.

Career Perspectives


The decision to study Digital Business is the right step towards your professional future. Companies are looking for well-trained experts who can use data strategically as decision-makers at the interface of IT, data analysis, corporate management and business administration. With your knowledge, you will be able to develop data-based business models tomorrow, thereby initiating important changes.

    Your career opportunities

    With your degree, you will have countless opportunities, because experts in the field of Digital Business Analytics are in demand in many areas: 

    • Company management
    • Controlling, invoicing, HR
    • Marketing, sales, SCM, production, purchasing, logistics, quality assurance
    • Research, product development, product design
    Companies are looking for well-trained Data Business experts



    After registering on the national application portal, you can apply via the Campusmanagement-System HEonline at Esslingen University of Applied Sciences.

    Apply now

    Students learning together in the library
    1. Check the requirements
      Do you have a university entrance qualification (e.g. Abitur/Fachhochschulreife), a school leaving qualification from a country other than Germany or a vocational qualification? If you do, you have already fulfilled the first requirement for a successful application.

    2. Register on
      Please register on the national application portal to receive your Applicant ID.

    3. Register and apply on HEonline
      The next step is to register on Esslingen’s HEonline Campus Management System and apply for one or more degree programmes. When you have submitted your application on HEonline, you can also see it on hochschulstart and prioritise your choices.

    4. Upload your documents
      We need your documents and certificates so that we can process your application. Please upload them on the HEonline Campus Management System. We must have your documents by the application deadline at the latest.

    5. All done!
      You can check the status of your application at any time via HEonline. You should keep your login details in a safe place. Shortly after the application deadline, you will be able to see whether you have received an admission offer on HEonline and hochschulstart.


    For whom is the study programme suitable?

    • You are interested in business and society in the context of digital change
    • You enjoy working with numbers and putting data into a logical context
    • Your strengths include analytical skills that you can translate into creative solutions
    • You are interested in digital technologies and media
    • Good Mathematics skills are an advantage
    Students of Digital Business work on a data project

    The perfect mix

    The Digital Business degree programme is the perfect mix of Business Management, Data Science and a pinch of psychology. After completing your degree, all doors will be open to you!

    Prof. Dr. Dorothee Brauner, Programme Coordinator of the Digital Business degree programme
    Prof. Dr. Dorothee Brauner will inform you about the advantages of the degree programme.

    What distinguishes usGood reasons for studying at Esslingen University

    Real data projects

    From the 4th semester onwards, you will work on practical issues with our cooperation companies.

    International experience

    Gain experience in an internship or study abroad at one of our partner universities.

    Practice & theory combined

    You participate in labs and exercises from the first semester onwards and therefore deepen your theoretical knowledge.

    Business understanding

    Your timetable will include business subjects in all semesters.

    International standard

    The modules are geared to the CRISP-DM standard. This way, you will learn a standardised approach in Data Science projects.

    Guaranteed support

    Maths and physics preliminary courses, personal counselling and other support services make your everyday study life easier.


    Interested? Apply now! for the wintersemester 2024/2025