Today, data is more important than ever for the success of a company. In the Digital Business degree programme, you will learn business know-how combined with the ability to analyse and evaluate data and put it into the right context. This means that you will lay the foundations for well-founded alternative courses of action and entrepreneurial decisions, thereby making a crucial contribution towards the success of the company.
You can expect training in the basics of business administration paired with a focus on digitalisation and data science as well as content from business psychology. The content of the study programme is geared to CRISP-DM (Cross Industry Standard Process for Data Mining), the common standard for the development of Data Mining processes.
The decision to study Digital Business is the right step towards your professional future. Companies are looking for well-trained experts who can use data strategically as decision-makers at the interface of IT, data analysis, corporate management and business administration. With your knowledge, you will be able to develop data-based business models tomorrow, thereby initiating important changes.
Your career opportunities
With your degree, you will have countless opportunities, because experts in the field of Digital Business Analytics are in demand in many areas:
All done! You can check the status of your application at any time via HEonline. You should keep your login details in a safe place. Shortly after the application deadline, you will be able to see whether you have received an admission offer on HEonline and hochschulstart.
More links for application
The video tutorial shows you the most important application steps and the importance of prioritization.
Which criteria are used to award the university places?
There are usually more applications than places available. This means that not all applications for degree programmes will be successful. The places available will be awarded in accordance with the result of the university’s own selection procedure.
We are unable to give details of any admission restrictions (numerus clausus, NC) in advance. The NC states the selection threshold and the waiting time in semesters (periods of 6 months) for the last student in the ranking who is admitted to the degree programme. This means the NC varies depending on the number of applicants, their selection thresholds/waiting times and the number of places available. Since this is different for each application phase, we are unfortunately unable to provide any information about the admission restrictions (NC).
Why do I apply to hochschulstart.de and to the university?
For some of the Bachelor degree programmes at Esslingen, the admission procedure for applications for the first regular semester is via the national application portal Hochschulstart and the “dialog-oriented service procedure - DoSV”, where you can apply for a maximum of 12 university places.
To process your application, the “Application/Admission” team needs all the documents required for the admission procedure at Esslingen. You can upload these online via Esslingen’s HEonline campus management system.