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Institute of Marketing and Entrepreneurship (IME)

Brief portrait

The research activities at the Institute of Marketing and Entrepreneurship (IME) centre around topical subjects in the fields of international management, marketing and entrepreneurship in a technical environment. One successful empirical study dealt with the topic of “Engineers as entrepreneurs”, another with “Corporate incubators and corporate accelerators in Germany”.

Guiding principle / Objectives / Vision

Our guiding principle

The Institute of Marketing and Entrepreneurship (IME) supports entrepreneurs, executives, junior managers and start-up companies with issues appertaining to sector/market/competition in the technical/scientific/IT environment and entrepreneurial activity.

Our objectives

We want to use the work we do at the institute to inform our target group about issues which arise in management. The focus is explicitly on issues which concern medium-size enterprises. The work of the institute will

  • ensure the teaching relating to marketing and entrepreneurship is topical and of practical relevance,
  • lay the foundations for applied research projects,
  • and be available to the entrepreneurs as a competent point of contact for marketing issues.

Main tasks

The main tasks currently undertaken by and planned for the Institute of Marketing and Entrepreneurship are:

  •  Studies, lectures and research work
  •  Discussion groups within the institute
  •  Establish contacts to universities, associations and businesses at home and abroad

Leader of the institute

Foto Helmut Kohlert

Prof. Dr. rer. soc. oec. Dr. h. c. (KNUTD) Helmut Kohlert

Address :

Esslingen Hilltop Campus
Room: F 02.419
Flandernstraße 101
73732 Esslingen

Consultation hours:

Montags von 13:30-14 Uhr und nach Vereinbarung.

Sprechstunde Kohlert
Ausgerichtet von Helmut Kohlert
Montag, 15 März, 2021 13:30 | 30 Minuten | (UTC+01:00) Amsterdam, Berlin, Bern, Rom, Stockholm, Wien
Tritt auf alle Montag, gültig 15.3.2021 bis 28.6.2021 von 13:30 bis 14:00, (UTC+01:00) Amsterdam, Berlin, Bern, Rom, Stockholm, Wien
Meeting-Kennnummer: 121 101 8253
Passwort: JmckpW6Jp55

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Über Telefon beitreten
+44-20-7660-8149 United Kingdom Toll
+49-619-6781-9736 Germany Toll
Zugriffscode: 121 101 8253



Hochschule Esslingen
Fakultät Betriebswirtschaft
Institut für Marketing & Entrepreneurship (IME)
Leiter: Prof. Dr. Dr. h. c. (KNUTD) Helmut Kohlert
Flandernstraße 101
D-73732 Esslingen
Telefon: +49(0)711.397-4336
Telefax: +49(0)711.397-4314

Apply for winter semester 2021/22!

The application period for our bachelor's degree programmes runs to 31 July 2021.

Apply now