Faculty Information Technology
Prof. Dr. rer. pol. Anke Bez
Address :
Esslingen Hilltop Campus
Room:
F 01.258
Flandernstraße 101
73732 Esslingen
Tel:
more information
Forschungsinteressen
- Data-Driven Marketing, incl. Customer Data Analysis und Marketing Automation
- Daten-Driven Organization
- Digitale Transformation der Finanzdienstleistungsbranche
