When Daimler subsidiary Evobus joined in a research project with Esslingen University's Institute for Sustainable Energy, Engineering and Mobility (INEM), the main strengths of the Esslingen MBA were called for: business competence and engineering know-how paired with internationality were the skills they needed. Putting their theoretical knowledge to practical use, MBA students created and completed a business analysis of technical solutions for a hydrogen infrastructure for fuel cell-driven city buses.
A part of the students' advisory services in this project was also to develop a business model for the regional usage of fuel cell buses, and to assess their opportunity / risk, all taking into account the legislative, technical and economic factors influencing the project.
The Graduate School's Professor Oberhauser, who was supervising the project, commented:
"The timely development of a reliable and economic fuel cell infrastructure is one of the most important prerequisites for the successful introduction of fuel cell technology in the vehicle. This project gave our international students the unique opportunity to work together with experts of the world leader in bus development, EvoBus, and the fuel cell experts from NuCellSys. Key to the success of this project was definitely the focus of the Esslingen MBA."
In the course "Entrepreneurship", MBA students worked in groups in the summer semester of 2017 to complete the challenges posed by this project, which was supervised and accompanied by INEM and EvoBus.
"This project was almost predestined to show the students the practical application of their theoretical input, which is a main focus of the Esslingen MBA course in Entrepreneurship," said Prof. Dr. Michael Flad, who is the Program Director of the Esslingen MBA in International Industrial Management.
The Start-Up Safari: getting a glimpse behind the scenes of Start-Up companies in Stuttgart!
Successful entrepreneurs have a set of personal skills, attributes and behaviors that go beyond formal education, for example in venture creation and business planning. This course provides insights from the latest research on entrepreneurial characteristics as well as key tools for entrepreneurs, as well as giving our students the opportunity to actively experience entrepreneurship in an empirical project.
“For our research, it was a good opportunity to get in contact with startups in a fast way. […] the companies that we interviewed asked us to have a drink with them, and it was a really good moment and we could go deep in their entrepreneurial experience beyond the established questions.”
- Nicollas Prada de Araujo, MBA Class of 2019
“An interesting event, visiting different co-working locations around Stuttgart. The presentations were interesting though intense (all in German). The presenters themselves were forthcoming regarding interview time and confidential company information, as well as being interviewed in English.
All showed great interest in the Germany vs USA entrepreneurial study being performed.”
- Bradley Arthur Shields, MBA Class of 2019
“SXSW Report 2018-Stuttgart was a recap of the events like Product exhibitions, seminars and presentations happened in SXSW Austin, USA, March 2018, and the insights were shared by German Start-ups who participated in the actual event. Its was an absolute opportunity to know the Start-ups and meet them personally during the post presentation session. They were open to questions and interview requests and in fact we were able to get few appointments for an interview.”
- Ashok Kumar Chidambaram, MBA Class of 2019
The conference SXSW – South by Southwest – has long since developed into one of the top international creative events in the music, film, interactive and gaming fields.
In 2018 Baden-Wuettemberg International once again enabled 10 startups and innovative companies in this province to take part in the Festival from 9 to 14 March 2018 in Austin, Texas.
“ SXSW Report 2018-Stuttgart was a recap of the events like Product exhibitions, seminars and presentations happened in SXSW Austin, USA, March 2018, and the insights were shared by German Start-ups who participated in the actual event. Its was an absolute opportunity to know the Start-ups and meet them personally during the post presentation session. They were open to questions and interview requests and in fact we were able to get few appointments for an interview”
- Ashok Kumar Chidambaram, MBA Class of 2019