MBA students visit Porsche in Stuttgart

As part of the MBA module "Industrial Solutions," our students visit various German companies to gain first-hand knowledge of the strategic processes inside the companies. MBA student Parul Gupta reports on her experience at Porsche in Stuttgart:

"Filled with excitement to visit one of the famous sports car makers, we enter the flamboyant building of the Porsche Museum. There, we could see how strongly the future is determined by the tradition of the Porsche brand. The journey through time begins with the Egger-Lohner electric vehicle, the Model C.2 Phaeton from 1898. Then, gradually, the Porsche history comes alive – from motorsport to the road. More than 80 cars and numerous small exhibits awaited us, including the world famous automobile icons like the 356, 550, 911 or 917.

But the main aspect of the visit was the production plant in Zuffenhausen that - through changing times - stands now in the midst of the city. The guided tour through the production area gave us a completely new view of the cars. The intelligent use of space and creative solutions allowed Porsche to create perfect conditions, despite the confined space. Today, around 200 sports cars with around 29 variants with an endless number of possibilities are assembled on the same production line. And something that is unique in the entire car industry: even the racing versions of models are produced on the same line.

Our visit took us from engine construction, through the upholstery shop to final assembly – culminating, of course, in the most emotional moment, the so-called marriage: the uniting of drivetrain and chassis with the body.

We were mesmerized by the top quality, productivity and flexibility that is needed in order to build a Porsche. Moreover, the automatic logistic system inside the factory gave us an insight into the emerging Industry 4.0 and made us think about how the future will be like few years from now. Co-operation with suppliers is perfectly tuned to the pace of the assembly cycle at Porsche. It continues with ordering the components in the scheduled assembly sequence of the vehicles and ends with needs-based supply according to the just-in-time principle. But one can easily understand that the specific location causes a lot of challenges for the supply chain department in bringing supplied car parts to the factory by trucks with the lowest annoyance for the residential neighborhood."

- written by MBA student Parul Gupta